What is included in this Article?
In this article, we’ll cover the following key topics:
- The revenue potential in the Airbnb cleaning business
- Types of Airbnb businesses that require cleaning services
- Essential cleaning tools and supplies needed to succeed in this business
- How to get started with your own Airbnb cleaning business
- Pricing strategies and operational processes for efficiency
- The importance of Airbnb Superhost status for hosts
- How to find clients for your Airbnb cleaning business
- Answers to the most common FAQs
This comprehensive guide will provide valuable insights for anyone looking to enter the Airbnb cleaning industry.
How Much Money Can You Make Cleaning Airbnb?
Starting a cleaning business can be highly profitable, with annual profits ranging from $20K to $100K depending on the scale of operations, according to The BBQ Cleaner. A typical solopreneur cleaning business averages around $50K per year. Profit margins for commercial cleaning businesses can fall between 10% and 15%, as estimated by The Janitorial Store. The overall profitability depends on key factors like location, market demand, pricing strategy, and business size, which can significantly impact the financial success of your venture.
On average, professional Airbnb cleaners charge $25 to $50 per hour, but this can vary based on the market and demand. In 2024, the typical earnings for cleaning an entire property range between $75 to $200 per property, depending on the size and complexity of the clean. According to IBIS World, the cleaning business is expected to grow significantly by 2027.
Earnings Breakdown (Per Hour/Property)
- Hourly Earnings: Cleaners can expect to make between $25 to $50 per hour in most U.S. cities. Higher-demand areas such as New York or San Francisco might offer even higher rates.
- Per Property: For standard Airbnb properties (one or two bedrooms), cleaning fees range from $75 to $125 per clean. For larger properties, such as vacation homes or multi-bedroom apartments, this can go up to $150 to $200.
Factors That Influence Income
- Location: Earnings are higher in popular tourist destinations and major cities with a constant flow of Airbnb guests.
- Property Size: Larger properties require more time, effort, and tools, allowing cleaners to charge more.
- Additional Services: Offering deep cleaning, laundry services, and replenishing amenities can help maximize income.
- Experience and Ratings: Experienced cleaners with strong ratings can charge premium prices for their services.
Ways to Maximize Revenue
- Multiple Properties: Cleaners who take on several clients can significantly increase their income. A cleaner handling 2-3 properties daily could earn between $200 to $600 per day.
- Offering Specialized Services: Offering post-checkout deep cleans, eco-friendly cleaning products, or emergency cleaning services can justify higher fees.
- Peak Season Pricing: Charging more during peak travel seasons or offering last-minute cleaning services at a higher rate can boost income.
Understanding the Market and Target Audience
Understanding your target market is crucial for a successful Airbnb cleaning business. A target market consists of customers with shared interests or needs, and defining this helps you tailor services and marketing efforts to attract and retain clients. Zendesk reports that 68% of customers expect personalized experiences, highlighting the importance of understanding your audience. However, less than half of marketers know basic demographic and interest details about their target audience, leading to lower customer satisfaction, according to HubSpot’s survey of 1,200 marketers. This gap offers an opportunity for businesses that focus on knowing their customers.
Types of Clients in the Vacation Rental Industry
1. Professional Hosts:
- Scale and Operations: Professional hosts typically manage multiple properties across different locations and operate like businesses. These hosts are more likely to list properties on multiple platforms (Airbnb, Vrbo, Booking.com) to maximize occupancy rates.
- Revenue Generation: Professional hosts may have higher revenue due to managing more listings and adopting dynamic pricing strategies. For example, Airbnb professional hosts saw their average daily rate in the U.S. at $259 in 2021, increasing to $278 by 2023.
- Investment and Regulations: Many professional hosts invest significantly in technology, marketing, and compliance with local regulations to operate legally, especially in cities with strict short-term rental laws.
2. Individual Property Owners:
- Personal Involvement: These hosts typically manage 1-2 properties and rely on rental income as a supplemental source, earning around $14,000 annually in the U.S. on average. They often handle maintenance, cleaning, and guest interactions themselves, making their operations more hands-on.
- Market Presence: These hosts might prefer platforms that offer user-friendly interfaces without needing complex tools, and they may not leverage advanced marketing strategies as much as professional hosts.
3. Professional Co-Hosts:
- Scale and Operations: Professional co-hosts manage properties on behalf of individual owners or investors, often handling all aspects of day-to-day operations, from guest communication to maintenance coordination. They typically manage multiple properties across various locations and collaborate with property owners to optimize listings on platforms like Airbnb, Vrbo, and Booking.com.
- Revenue Generation: Co-hosts earn a percentage of the property’s revenue, usually between 10% to 30%, depending on the services offered. Since they manage a portfolio of properties, their revenue can scale significantly with the number of listings they oversee, and they may implement dynamic pricing strategies to boost owner profits and occupancy.
- Investment and Regulations: Like professional hosts, co-hosts invest in management software, marketing tools, and staff training. They must stay updated on local regulations to ensure the properties they manage remain compliant, particularly in regions with strict short-term rental laws. They also often handle property registration and tax compliance for the owners they represent.
Essential Skills and Tools Needed for Your Airbnb Cleaning Business
Cleaning Supplies and Tools
- Vacuum Cleaner: Essential for quick and effective cleaning of carpets and hard floors.
- Mops and Buckets: Necessary for maintaining clean hard floors.
- Cleaning Solutions: Multi-surface cleaners, disinfectants, and specialized products for bathrooms and kitchens.
- Microfiber Cloths: Ideal for dusting and polishing surfaces without leaving lint.
- Brushes and Scrubbers: For tackling tough stains and grime on various surfaces.
- Gloves and Safety Gear: Protecting hands and ensuring safe handling of cleaning chemicals.
Product | Pros | Cons |
Multi-Surface Cleaner |
|
|
Disinfectant Wipes |
|
|
Glass Cleaner |
|
|
Natural Cleaning Products |
|
|
Steam Cleaner |
|
|
Vacuum with HEPA Filter |
|
|
What You Need to Get Started
Choosing a Name
Selecting a name for your Airbnb cleaning business is a crucial first step that sets the tone for your brand. The name should reflect the services you offer and resonate with your target audience. Aim for something memorable, easy to spell, and relevant to your niche. It’s also beneficial to ensure the name conveys trust and professionalism, which are essential in the cleaning industry.
- Keep it Simple: Opt for a name that is easy to pronounce and remember.
- Relevance: Incorporate keywords related to cleaning, hospitality, or Airbnb.
- Unique Identity: Conduct research to ensure your chosen name isn’t already in use by competitors.
- Consider Future Growth: Choose a name that allows for potential expansion into other cleaning services or areas.
Registering Your Business Name
Once you have chosen a name, the next step is to register it with the appropriate local and state authorities. This process legitimizes your business and protects your brand. Registration may vary based on your location and the type of business structure you choose (e.g., sole proprietorship, LLC, etc.). Completing this step ensures compliance with legal requirements and enhances your credibility with potential clients.
- Research Requirements: Check local laws for business name registration procedures.
- Choose a Business Structure: Decide whether you’ll operate as a sole proprietor, LLC, or corporation.
- Complete Registration Forms: Fill out and submit necessary documentation to local or state agencies.
- Obtain Necessary Permits: Look into any permits or licenses required for operating a cleaning business in your area.
- Consider Trademarking: If you plan to expand your brand, consider trademarking your business name to protect your intellectual property.
Budget and Equipment
Creating a budget for your Airbnb cleaning business is essential for ensuring you have the necessary funds to start and sustain operations. Below is an estimated budget that outlines initial costs for equipment, supplies, and other essential expenses.
Estimated Budget Breakdown
Initial Equipment Costs:
- Vacuum Cleaner: $150 – $300 (Consider a commercial-grade vacuum for efficiency)
- Mops and Buckets: $30 – $60
- Brooms and Dustpans: $15 – $25
- Cleaning Cloths and Sponges: $20 – $40
- Disinfectants and Cleaning Solutions: $50 – $100
- Gloves and Protective Gear: $20 – $30
- Laundry Supplies (detergent, fabric softener): $15 – $30
- Carts or Caddies for Supplies: $40 – $80
- Additional Cleaning Equipment (steam cleaner, pressure washer): $100 – $300
- Miscellaneous Supplies (trash bags, air fresheners, etc.): $20 – $40
Marketing and Branding:
- Website Development: $200 – $500 (one-time cost)
- Business Cards and Flyers: $50 – $100
- Social Media Advertising: $100 – $300 (initial budget)
Insurance and Legal Fees:
- Liability Insurance: $300 – $600 (annual premium)
- Business Registration Fees: $50 – $150
Miscellaneous Expenses:
- Transportation Costs (gas, vehicle maintenance): $50 – $100 (monthly estimate)
- Software Tools (scheduling, accounting): $100 – $300 (annual subscription)
Total Estimated Budget: $2,835
Building a Strong Business Plan
Why It’s Crucial
A well-structured business plan is essential for the success of your cleaning business. It serves as a roadmap that guides your decision-making and helps keep you focused on your goals. Here are key reasons why a business plan is vital:
- Guidance and Direction: A business plan defines your vision, target market, objectives, and startup costs, helping you develop a clear strategy to attract potential clients.
- Living Document: Your business plan should evolve as your business grows. Regular updates will ensure you stay on track and adapt to market changes.
- Securing Financing: Investors and lenders often require a detailed business plan before providing financial support, making it a critical component of your funding strategy.
- Better Logistics Management: A comprehensive plan helps you manage logistics more effectively than other small business owners, leading to increased efficiency and profitability
Establish a Location
Most cleaning businesses operate from home for several reasons:
- Lower Startup Costs: Operating from home reduces overhead expenses associated with renting a commercial space.
- Storage of Equipment and Supplies: You can conveniently store cleaning tools and supplies at home.
- Dedicated Office Space: A room in your home can be converted into an office to handle administrative tasks.
- External Job Sites: The cleaning work is performed at clients’ locations, minimizing the need for a physical office.
Key Elements of a Strong Business Plan
- Service Offerings:
- Basic cleaning
- Deep cleaning
- Add-on services (laundry, organization, etc.)
- Pricing Strategy:
- Competitive market analysis
- Value-based pricing model
- Operational Plan:
- Workflow processes
- Scheduling tools and systems
- Staffing requirements
- Legal Considerations:
- Licenses and permits
- Liability insurance
Service Offerings
A successful Airbnb cleaning business should provide a range of services tailored to meet diverse client needs. Here are some key service offerings to consider:
- Basic Cleaning:
- Routine turnover cleaning tasks such as dusting, vacuuming, sweeping, and mopping floors.
- Sanitizing high-touch areas like doorknobs, light switches, and kitchen surfaces.
- Cleaning inside appliances like oven, refrigerator, dishwasher etc.
- General tidying up to maintain a neat appearance.
- On site or off site laundry
- Taking out trash and rolling out, during the cleaning
- Deep Cleaning:
- Comprehensive cleaning that includes all aspects of basic cleaning plus more intensive tasks.
- Cleaning inside cabinets, rugs and behind furniture.
- Detailed bathroom and kitchen cleaning, including grout and tile scrubbing.
- Add-On Services:
- Organization: Assisting with decluttering and organizing spaces.
- Window Cleaning: Cleaning interior and exterior windows.
- Post-Event Cleaning: Cleaning up after gatherings or parties.
- Long Gap Cleaning: Refresh the property between guest stays during extended gaps.
- Trash Pickup/Roll-Outs: Handle trash on non-cleaning days.
- Ground Runner Tasks: Deliver items or restock supplies for guests as needed
Pricing Strategy
Establishing a competitive pricing strategy is crucial for profitability while attracting clients. Here are common methods for calculating house cleaning prices:
Standard Cleaning Cost
- Hourly Rate:
- Charge between $25 to $50 per hour per cleaner. This method is ideal for one-time or irregular cleanings where the scope may vary.
- Flat Fee:
- Offer a flat rate ranging from $100 to $170 for turnover cleanings of a standard single-family home. This pricing model is straightforward and easy for clients to understand.
- Room Rate:
- Charge $100 for a 1-bedroom, 1-bathroom unit, with an additional $10 to $20 for each extra bedroom and bathroom. This method is useful for scaling services based on the property size.
- Per Square Foot:
- Set prices between $0.05 to $0.10 per square foot. This model can be effective for larger homes or properties, ensuring clients pay according to the space being cleaned.
Deep house cleaning costs
- Hourly: $40 to $100 per cleaner, depending on the complexity and scope of the work.
- Flat fee: Ranges from $200 to $400, influenced by the overall size and condition of the property.
- Per room: For a 1-bedroom, 1-bathroom home, the cost is between $125 to $200, with an additional charge of $15 to $30 for each extra room. Bathrooms tend to require more effort and detail.
- Per square foot: Costs range from $0.13 to $0.17 per square foot, varying based on the property’s size and the intensity of cleaning needed.
Location | Average Hourly Cleaning Rate |
New York City | $30 to $50 |
Florida | $13 |
California | $22.98 to $80 |
Indiana | $20 |
Operational Plan
An operational plan is crucial for the smooth functioning of your Airbnb cleaning business. It outlines the daily processes and systems you will implement to ensure efficiency and high-quality service delivery. Key components of your operational plan should include scheduling methods for cleaning appointments, which can be managed through digital tools or software to optimize time management and resource allocation.
You should also detail your staffing requirements, including hiring and training cleaners who align with your company’s standards and values. Additionally, outline your workflow for cleaning tasks, ensuring that each job is performed consistently and thoroughly, potentially using checklists for quality control. This structured approach not only enhances operational efficiency but also contributes to customer satisfaction and retention.
Licenses, Permits, and Insurance
Operating an Airbnb cleaning business requires obtaining the necessary licenses and permits to comply with local regulations. This may include a general business license, which legitimizes your operations, and possibly a specific cleaning service permit depending on your location. Research your local laws and regulations to ensure compliance, as failing to secure the appropriate permits can lead to fines or business closure.
In addition to licenses, having liability insurance is vital for protecting your business from potential lawsuits or claims arising from accidents or damages during cleaning operations. Liability insurance provides financial coverage for incidents such as property damage or injury to clients or staff. Investing in insurance not only safeguards your assets but also builds trust with clients, showing that you take professionalism and safety seriously.
Required Legal Documentation
To legally operate your Airbnb cleaning business, you’ll need to secure essential legal documents. This includes registering your business with local authorities, obtaining a general business license, and securing an Employer Identification Number (EIN) if you plan to hire employees. Depending on your location, you may also need a specialized cleaning service permit. You should also consider drafting service contracts that outline your terms and conditions for each job to protect both parties. Lastly, stay compliant with tax obligations by filing quarterly and annual returns as required by local tax regulations.
Key Documents:
- General business license
- Employer Identification Number (EIN)
- Cleaning service permit (if applicable)
- Service contracts
- Tax registration
Liability Insurance
Liability insurance is essential for safeguarding your business from potential risks, such as property damage or personal injury claims during a cleaning job. General liability insurance covers incidents like accidental damage to a client’s property, while workers’ compensation insurance protects your staff in case of injury. Investing in these policies not only provides financial security but also instills trust in clients, showing that your business is reliable and professional. Research providers and compare quotes to ensure you’re getting adequate coverage.
Types of Insurance:
- General Liability Insurance
- Workers’ Compensation Insurance
- Property Insurance (for tools and equipment)
Branding and Marketing Your Business
Creating a Brand (Logo, Website):
A strong brand identity helps your Airbnb cleaning business stand out in a competitive market. Start by designing a professional logo that reflects your services and values, then develop a user-friendly website showcasing your offerings, pricing, and contact information. Ensure that your branding is consistent across all platforms, including business cards, social media profiles, and uniforms.
Local SEO Tactics and Social Media Marketing:
To attract local clients, optimize your website for local search engine optimization (SEO). Include location-based keywords in your content (e.g., “Airbnb cleaning in [City Name]”) and build backlinks from local directories. In addition, create and maintain active social media accounts (Instagram, Facebook) to engage with potential clients through posts, promotions, and customer testimonials.
Google My Business Setup:
Setting up a Google My Business (GMB) profile is vital for increasing your visibility in local search results. Ensure your GMB listing includes your business name, services, location, contact details, and operating hours. Encourage satisfied clients to leave reviews, as positive feedback can boost your ranking in local searches.
Steps to Set Up GMB:
- Claim your business at Google My Business
- Complete your profile with accurate details
- Encourage reviews from clients
Managing Operations and Scaling
Scheduling Tools:
Efficient scheduling is key to managing multiple Airbnb cleaning appointments. Utilize scheduling software like Jobber or Square Appointments to automate bookings, send reminders, and manage staff availability. These tools help streamline operations and reduce the risk of double-booking or missed appointments.
Expanding Your Team:
As your business grows, consider expanding your team to meet increasing demand. Develop a hiring process that includes background checks, skill assessments, and training. Hiring reliable and skilled cleaners ensures you maintain service quality even as your client base expands.
Maintaining Quality Control:
Establish quality control measures such as standardized checklists and client feedback forms. Regularly review performance and address any issues promptly to maintain high service standards.
How to Find Clients & Get Started
1. Airbnb Co-Host Program:
Airbnb’s Co-Host Program allows cleaning teams to grow their business by partnering with hosts who need assistance managing their properties. Cleaners can join the program, define their range of services, and charge their own fees while working independently. This program helps match cleaners with hosts in their area, giving them opportunities to find new clients quickly and establish long-term working relationships.
You can learn more and join the Co-Host Program here: Airbnb Co-Host Program
2. Turno Marketplace:
Another excellent platform for cleaning professionals is Turno Marketplace. Turno connects cleaners with vacation rental hosts looking for reliable cleaning services. It’s a popular platform where cleaners can bid on cleaning jobs and get new projects regularly. Hosts use Turno to schedule cleanings between guest stays, ensuring their property is always ready for new bookings. The marketplace offers cleaners flexibility, as they can set their prices based on property size and complexity of the job.
By implementing these strategies and leveraging the right tools, you can efficiently manage and scale your Airbnb cleaning business while attracting a steady stream of clients.
3. Facebook Groups for Outreach
Facebook Groups are another effective way for cleaning teams to find new clients. Many Airbnb hosts actively post in local Facebook groups, seeking cleaning services for their properties. By joining relevant city or area-specific Airbnb host groups, cleaning businesses can respond to these posts and showcase their services. Engaging in these groups helps build a local reputation and opens up networking opportunities with property owners who may need long-term cleaning arrangements.
Tips for Facebook Group Outreach:
- Join Airbnb host groups specific to your area
- Actively participate by offering tips, answering questions, and showcasing your services
- Share client testimonials and examples of previous work
- Monitor posts where hosts are seeking cleaners and respond promptly
4. Direct Outreach to Hosts:
Reach out directly to Airbnb hosts in your area via email, phone calls, or property listing platforms. Provide them with promotional offers, such as a first-time discount, to encourage them to try your services.
5. Partnering with Property Managers:
Collaborating with property managers gives you access to a broader client base, including multiple rental properties. Build relationships by attending real estate networking events or cold emailing property management companies.
6. Referral Programs:
Create a referral program to incentivize existing clients to recommend your services to other Airbnb hosts or property managers. Offer rewards such as discounted services for each successful referral.
Importance of Cleaning Teams in Achieving Superhost Status
One of the key factors that help Airbnb hosts achieve Superhost status is maintaining consistently high cleanliness standards. Superhosts must have a 4.8+ average rating, and cleanliness is often one of the top-rated categories. A dedicated and reliable cleaning team can make a significant difference by ensuring that properties meet and exceed guest expectations. Attention to detail, deep cleaning between guest stays, and using eco-friendly products are some of the key elements that enhance a guest’s experience, helping hosts maintain high ratings.
Key Contributions of Cleaning Teams to Superhost Status:
- Consistent, high-quality cleaning
- Timely turnovers between guests to maintain booking schedules
- Reporting damages or maintenance issues
- Providing fresh linens, restocking essentials, and ensuring a welcoming atmosphere
- Use of a detailed cleaning checklist to ensure no tasks are overlooked
By providing these services, cleaning teams can help hosts avoid negative reviews and maintain excellent feedback, contributing to Superhost eligibility.
Cleaning Rate Structures
Instead of being paid hourly, many hosts prefer to hire cleaning services based on per-job pricing. This rate is typically based on several factors, including:
- Square footage of the property
- Number of bedrooms and bathrooms
- Frequency of cleanings (e.g., after every guest stay or deep cleaning)
- Type of cleaning required (standard vs. deep cleaning)
For instance, a 1-bedroom, 1-bathroom property may be charged $100 per cleaning, while larger properties with multiple rooms and bathrooms can command higher rates, often ranging from $200 to $500 per job, depending on the house size and complexity.
Common Pitfalls and How to Avoid Them
Underpricing Services:
A common mistake for new businesses is underpricing services in an attempt to attract more clients. However, this can lead to financial strain and low profits. Research the market thoroughly and set competitive yet sustainable rates. Ensure your pricing reflects the quality of service, labor, materials, and overhead costs to avoid undervaluing your work. Offer promotional discounts cautiously and for a limited time to avoid long-term financial issues.
How to Avoid:
- Conduct market research on competitors’ pricing
- Calculate all costs before setting a price
- Adjust rates as needed to maintain profitability
Quality Control Issues:
Inconsistent service quality can lead to client dissatisfaction and negative reviews, which could harm your business reputation. Establish standardized cleaning checklists and perform regular quality checks. Solicit client feedback and use it to improve your service continually. When expanding your team, ensure new hires are properly trained to maintain the same level of service.
How to Avoid:
- Implement a standardized cleaning checklist
- Regularly review client feedback
- Train staff thoroughly and monitor performance
Time Management:
Poor time management can result in missed appointments, rushed jobs, and lost revenue. Utilize scheduling software to keep track of appointments and ensure that you allocate enough time for each job. Create realistic time estimates for each cleaning session based on the property’s size and required services. Avoid overbooking, which could lead to burnout and reduced service quality.
How to Avoid:
- Use scheduling software for bookings
- Set realistic time expectations for jobs
- Avoid overcommitting to more clients than you can handle
Conclusion
Starting an Airbnb cleaning business involves careful planning, from setting the right price and managing operations to creating a strong brand presence. By addressing potential challenges like underpricing, quality control, and time management, you can build a profitable and scalable business. Follow the steps outlined in this guide to launch and grow your cleaning venture, and ensure long-term success by maintaining a strong focus on customer satisfaction and operational efficiency.
Actionable Next Steps:
- Register your business name and obtain necessary licenses and insurance
- Invest in essential cleaning tools and equipment
- Build a strong business plan, including service offerings and pricing strategy
- Set up your branding and online presence
- Begin direct outreach to potential clients and build partnerships
Also Read: Airbnb 5-Step Cleaning Process
FAQ Section
What insurance do I need for an Airbnb cleaning business?
General liability insurance and workers’ compensation insurance (if you have employees) are essential to protect your business from potential risks.
How can I find my first clients?
Reach out directly to Airbnb hosts, attend local real estate networking events, and create a Google My Business profile to increase your visibility.
What is the best way to maintain quality control?
Use standardized cleaning checklists and perform regular quality checks. Client feedback is also crucial for identifying areas of improvement.
Should I offer eco-friendly cleaning options?
Offering non-toxic, eco-friendly cleaning products can help attract health-conscious and environmentally-friendly clients, giving you an edge in the market.
