12 Best Airbnb SEO Experts & Listing Optimization Services
Airbnb has more than 8 million active listings worldwide from more than 5 million hosts.
The best way to get noticed among such a crowd is to be at the top of search results. The higher a listing ranks, the more people see it—it increases its chances of getting bookings.
But here’s the catch—ranking a listing on Airbnb isn’t as easy as it was a few years back.
Airbnb SEO isn’t as simple as just adding a few nice photos and writing a short description. There is a lot that goes into it—right keywords, updated calendar, fast replies, and so on.
So, how can an Airbnb host rank its listing? Should they get professional SEO services? What are the 12 best Airbnb SEO experts? Who is the best among all?
Read this guide to clarify all these questions!
Table of Contents
How Does Airbnb Rank a Listing?
Airbnb search results are powered and shown by an algorithm.
When guests make searches for properties to stay in, the algorithm figures out which listings appear at what position. The search results that appear on the screen aren’t random.
The algorithm ensures guests only come across the most suitable and attractive listings as per their search criteria.
So, what factors does the algorithm look at during its processing?
Many, if put simply.
According to Hospitable, Airbnb’s algorithm goes through more than 100 different factors for each listing when generating search result pages.
Some of the known factors are the following:
- Listing content (photos, videos)
- Rating and reviews
- Listing details (titles, description, house rules, etc.)
- Amenities
- Customer service
- Cancellations
- Guest engagement with the listing
- Click-through ratio
- Location
- And so on
Remember, the contribution (or the importance) of some factors for the search algorithm is more than others—not all the factors play the same role.
DIY Airbnb SEO vs. Professional Help: What Works Best?
Doing SEO yourself can work in two conditions:
- You’re just starting with Airbnb hosting, and/or
- You want to save money
You can learn the basics to rank your listing. For example, write a good title, add strong photos, use the right keywords, and keep your calendar updated.
It takes time, but many hosts manage it on their own.
The tricky part? Airbnb’s SEO rules keep changing, and it is easy to fall behind.
That is where professional STR optimization services can make a big difference.
These Airbnb SEO specialists already know what works and what doesn’t. They can quickly polish your listing, fix hidden problems, and push it higher in search.
Professional Airbnb SEO services should be your priority if:
- Your property is in a crowded market, and/or
- You depend heavily on bookings for income
While DIY SEO can work for small setups, you should hire someone experienced if you want to scale, compete, and maximize earnings—it is always gonna pay off faster.
So, you want professional help? You can work with any of these STR SEO experts:
12 Best Airbnb SEO Experts & Listing Optimization Services
1. DOSbnb
DOSbnb is basically a complete STR hosting management solution.
Unlike the other service providers on this listing, DOSbnb isn’t about one piece of the short-term rental puzzle—it’s about the whole picture.
Being a complete virtual co-host, they manage everything, such as:
- Airbnb SEO
- 24/7 guest communication
- Airbnb revenue management
- Calendar management
- Bookkeeping
- Direct booking website
- Website marketing
As we mentioned earlier, Airbnb looks at many factors when ranking a listing.
DOSbnb handles every aspect with utmost care—description, photos, guest messages, calendar, reviews, booking cancellations, and so on.
The result? Your listing always ranks higher as all the points are getting tick-marked.
What really stands out is how they approach common struggles.
If you’re not getting enough bookings, they optimize your listings. If cash flow feels tight, they adjust your pricing. If bad reviews are creeping in, they make sure check-ins are smooth and supplies are never overlooked.
They even go beyond hosting by offering direct booking websites and marketing services, so hosts rely less on platforms like Airbnb and Vrbo.
DOSbnb is perfect for hosts with multiple properties or the ones looking for a complete co-hosting solution. They handle everything for every host.
Address: 8 The Green Dover, Delaware 19901
Email Address: info@dosbnb.com
Telephone: +1 (844) 367-2621
Office Hours: 24/7
2. OptimizeMyBnb
One name that pops up most often in the Airbnb SEO space is Daniel Rusteen—the face behind OptimizeMyBnb.
He isn’t just another consultant—he is a former Airbnb employee, a Superhost himself, and also the best-selling author of Optimize YOUR Bnb.
That mix of insider knowledge and real hosting experience makes his work stand out.
Daniel’s approach is very hands-on.
He believes that almost every Airbnb host struggles in three big areas:
- Ranking in search
- Maintaining high ratings
- Pricing correctly
His “Profitable Properties Program” tackles all three by showing hosts how to climb up the search results, keep their reviews at top-notch levels, and use a simple pricing strategy that works for future occupancy.
What makes Daniel even more credible is that he practices what he teaches.
He manages his own property, The Belmonte Penthouse, while running his business.
Plus, his YouTube channel has over 500 videos and thousands of subscribers, showing just how much free value he’s put out there.
Address: 30 N. Gould Street, Suite 4000 Sheridan, WY 82801
3. Thanks For Visiting
Thanks For Visiting is less of a one-time optimization service and more of a full learning and support platform for short-term rental owners.
Their approach is built on teaching hosts how to make their rentals both hospitable and profitable at the same time.
Instead of simply optimizing your title or rewriting your listing, they go deeper into the process.
They provide handbooks, workshops, and even a “Hosting Business Mastery” program that guides you through creating a scalable rental business.
What stands out most about them is the way they mix hospitality with systems—helping you organize your setup, understand costs, and even use tools like their free Room-by-Room Pricing Calculator and/or Airbnb Essentials Checklist.
They also run podcasts and YouTube content where hosts can learn tricks to increase bookings and guest satisfaction.
If you are someone who doesn’t just want a quick SEO tweak but instead wants to master the entire hosting journey, “Thanks for Hosting” is where you find a community, a blueprint, and the confidence to grow into a Superhost.
4. Boostly
Boostly, led by Mark Simpson, is all about helping hosts take control back from OTAs and focus on direct bookings.
Their philosophy is simple: you shouldn’t be relying entirely on Airbnb or Booking.com to fill your calendar. Instead, you need a strong direct booking strategy, and Boostly gives you the exact tools to make that happen.
What makes Boostly unique is its complete ecosystem.
They don’t just build you a sleek, mobile-friendly website. They also integrate it with your PMS, sync bookings automatically, and provide you with training modules.
Boostly-built websites are professional, easy to use, and help build trust with guests.
They also go deeper into strategy.
They run group coaching calls, offer over 80 hours of tutorial content, and teach hosts about SEO, email marketing, and social media strategies.
On top of that, they provide an ROI calculator to show you how much you’re losing to OTA fees—and how much you can save by switching to direct bookings.
Mark himself has a powerful backstory. He learned the hard way during the pandemic how fragile it is to depend solely on OTAs.
That experience gave birth to the “book direct movement” that Boostly champions today.
Address: Boostly Limited, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ
Email: info@boostly.co.uk
Company Number: 12080765
Vat Number: 303718720
5. Get Paid For Your Pad
Get Paid For Your Pad, created by Jasper Ribbers, has been around since 2014 and has built a loyal community of over 30,000 Airbnb hosts.
Unlike others who focus mainly on tools or paid programs, Jasper’s strength lies in education and community building.
He even has podcasts to share with hosts, revenue management, listing optimization, and guest experience hacks every Monday and Friday.
Jasper even provides a free Airbnb Starter Guide to help beginners host correctly.
There is also a steady stream of in-depth blog posts published every week. These cover everything from category hacks to mindset shifts.
Get Paid For Your Pad is a perfect fit for hosts who enjoy learning step by step, rather than jumping into expensive courses right away.
6. Superhost SEO
Superhost SEO, led by Elie Parienti, takes a very different path.
Elie has been in the STR world for more than 15 years and is known for creating the massive “Optimize My Airbnb Listing” Facebook group, which now has close to 100,000 members.
His service is all about precision and data-driven results.
He isn’t a general coach, but directly optimizes your listing to trigger Airbnb’s search algorithm.
That means creating SEO-rich titles and descriptions, writing captions for up to 50 photos, and even creating localized neighborhood write-ups.
What makes his offering unique is the flexibility—you can choose one-time optimization, SEO services like just titles or captions, or an ongoing $50/month subscription where he keeps your listing updated with trends, keywords, and seasonal tweaks.
It is like having an expert on call, always making sure your property doesn’t fall behind.
And since he manages updates directly through co-host access, you don’t need to worry about the technical side.
Superhost SEO is perfect if you want direct, measurable results without having to learn everything yourself.
7. STRU
Airbnb Automated, founded by Richard Fertig, takes a very different approach than others.
Instead of focusing solely on listing tweaks or SEO tactics, Richard talks about Airbnb as a vehicle for building long-term wealth.
His “Future Proof Formula” teaches hosts how to transform from being just a host into becoming an entrepreneur with a portfolio of short-term rentals that act like cash engines.
Richard isn’t just speaking from theory—before diving into real estate, he was Co-Head of Investments at a hedge fund managing $4.5 billion.
He applies that same investor’s mindset to short-term rentals.
He shows his students how to scale fast, avoid common pitfalls, and think bigger than just one or two listings.
For beginners, Airbnb Automated provides free starter kits and video content that walk through the first steps of getting into the short-term rental space.
For those ready to level up, Richard offers cohort-based courses where students learn to scale effectively, along with opportunities to co-invest in his own projects through Stomp Capital.
This makes Airbnb Automated stand out—it is not just about running a better Airbnb, it is about seeing short-term rentals as a serious investment class.
8. ColorMyBnb
ColorMyBnb is the brainchild of Melissa, a digital marketing consultant and world traveler.
What sets her apart is her strong focus on branding.
While most services zero in on rankings and pricing, Melissa emphasizes that a vacation rental needs to have its own brand strategy if it wants to stand out in such a crowded market.
Her services cover three key areas:
- Banding
- Optimization
- Expansion
Branding helps create a memorable identity for your rental. Optimization tackles the algorithm side of things to boost visibility. And expansion helps hosts move beyond Airbnb or Vrbo by building a wider web presence.
This three-part strategy ties together marketing know-how with traveler psychology.
Melissa’s consultation revolves around her more than 15 years of global travel experience. This gives her a unique understanding of what makes listings appealing to guests.
Clients often praise her for increasing their organic traffic, improving conversions, and simply giving their listings a fresh look that attracts more bookings.
For hosts who feel stuck in a sea of similar listings, ColorMyBnb provides that creative edge to break through.
9. Rankbreeze
Rankbreeze takes a data-driven, software-first approach to Airbnb SEO.
It is an Airbnb search optimization platform and toolkit that helps hosts and STR managers constantly track, test, and improve their listings.
One of their standout features is the rank tracking system. It shows exactly where your property is showing up in Airbnb search results for different guest counts and dates.
The A/B testing feature is another powerful tool. It lets you experiment with titles, photos, and descriptions to find what really works.
Rankbreeze also has a Pricing Calendar that goes beyond basic dynamic pricing.
It lets you compare competitor rates, see what they were actually booked at, and make adjustments directly inside the platform.
During the research, we found many positive reviews speaking for themselves.
Many hosts have reported moving from page 14 to page 2 in less than a month, and/or climbing from ranking in the 40s to a top-5 spot.
Rankbreeze has become a must-have software for serious hosts.
10. Airbnb Automated
Airbnb Automated takes a teaching-first approach to helping hosts grow.
Instead of only offering tools or software, they focus on giving hosts the knowledge and systems needed to turn short-term rentals into a real business.
Their YouTube channel is filled with free content where beginners can learn everything from market research to guest management.
For someone new, this is a big advantage because picking the right property and understanding the market early can make all the difference.
What sets them apart is their focus on systemization. They don’t just show you how to list a property—they guide you on building processes that let you scale without burning out.
Their approach is designed for people who want to move past being a casual host and start thinking like an entrepreneur.
With a mix of education, strategy, and motivation, Airbnb Automated helps hosts go beyond hosting and build a long-term business.
11. MasterHost
MasterHost is a full-fledged Vancouver-based Airbnb management company.
They’ve been around since 2015 and are known for running one of the largest management portfolios in the area, with over 300 properties.
Their focus is on giving owners peace of mind while maximizing returns.
Unlike the other names on this list, MasterHost doesn’t just optimize your listing—they handle everything, from professional photos and SEO-friendly listing creation to key exchanges, guest communication, cleaning, and even interior design.
Their fees start at 12% per booking, which is very competitive in Vancouver’s market.
They also allow hosts to stay in control of their accounts and payments, which is a big plus compared to some agencies.
They use advanced multi-channel management software, which ensures your property isn’t only visible on Airbnb but also across platforms like VRBO and Booking.com.
For someone who wants a completely hands-off experience while still doubling or even tripling rental income compared to long-term renting, MasterHost offers that all-in-one solution.
Address: 422 Richards St #170, Vancouver, BC V6B 2Z4, Canada
Email: info@masterhost.ca
Contact Number: +1 (604) 401 98 70
12. John Hildebrand
John Hildebrand brings a more personal and mentor-driven approach.
As the founder of Hilde Homes Vacation Rentals, John combines his own experience as a successful host with his role as one of Airbnb’s “Ask a Superhost” Ambassadors.
Along with helping you set up a listing, he:
- Guides you through it personally
- Offers one-on-one mentorship
- Shares real-life insights from years in the business
He has also been deeply involved in host advocacy, as a founding board member of AZRT, where he works on fair regulations for short-term rentals.
With over 25 years as a professional photographer, John adds another layer of value by teaching hosts how to showcase their properties visually, something many overlook.
He also creates weekly content on design, cleaning, and management tips, keeping his advice practical and updated.
If you’re new to Airbnb and want a mentor who has both industry experience and creative skills, John provides that hands-on guidance.
He is less about pure SEO algorithms and more about helping you build a strong foundation as a host, both online and offline.
Address: PO Box 6161 Scottsdale, AZ 85261
Email: hildehomes@icloud.com
Which Airbnb SEO Agency Is the Best?
There isn’t a single “best” Airbnb SEO agency.
It really depends on your needs and how you want to run your hosting business.
You should go with DOSbnb fit if you’re looking for an all-in-one solution where a team manages everything from SEO to guest communication.
On the other hand, if you prefer doing things yourself but want powerful tools to track and improve your rankings, Rankbreeze is the best option.
Interestingly, if you are a host who values personal guidance and wants to learn directly from experienced people, you have many options to choose from.
Thanks For Visiting, Get Paid For Your Pad, or John Hildebrand are a few famous names.
Conclusion
Airbnb SEO is no longer about good photos and a short description—it’s a complete strategy.
From writing top-notch descriptions and updating calendars to using the right keywords, every detail matters if you want your listing to rank higher.
Some hosts prefer doing it themselves, while many work with experts to do this job.
Whether you need a full-service agency like DOSbnb, smart tools like Rankbreeze, or mentorship from names like John Hildebrand, the right choice depends on your goals.
At the end of the day, better visibility means more bookings, and every host is really after.
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